by Brennan Hallock | Nov 17, 2023 | Graphic Design, Small Business, Writing
A graphic designer uses dozens of skills daily. These include software knowledge, layout design, color skills, drawing, file organization, and more. But there are two skills used daily that aren’t talked about often. These are writing and editing. Not all...
by Brennan Hallock | Sep 5, 2023 | Brand Identity, Graphic Design, Small Business
Exploring Creative, LLC, completed a business rebranding exactly one year ago. This process was exciting, difficult, fun, challenging and educational. It took a lot of digging deeper into why this business exists, what the purpose is and how to accomplish this. Its...
by Brennan Hallock | Jun 28, 2023 | Brand Identity, Graphic Design, Small Business, Social Media, Writing
The world of nonprofit in the U.S. is large, with over 1.5 million qualifying as 501(c)3. If you are working in this group, you know this is a different market than the typical business market, but there are also many similarities. You also should know that...
by Brennan Hallock | May 25, 2023 | Small Business, Social Media
I drive by billboards every day. And I’ve often asked myself, Does that business know if the billboard is working? Do they know what customers think of their ads? Are they gaining clients from the ads (or maybe losing clients)? Some of these businesses do know...
by Sophia-Joelle Oswald | Mar 8, 2023 | Graphic Design, Small Business, Social Media
There was a time when you needed to purchase an expensive program if you hoped to complete a graphic design project on your own, but those days are behind us. Today you don’t need to purchase the software with the highest price tag to achieve the beautiful results...
by Brennan Hallock | Feb 15, 2023 | Brand Identity, Graphic Design, Small Business, Social Media
One of the most fundamental elements of building a successful small business is efficiency. And finding programs that eliminate daily hassles and learning curves or speed up complicated projects are essential to improving efficiency. This is why Canva has become a...
by Brennan Hallock | Jan 30, 2023 | Small Business, Social Media
Social media is a marketing marvel. It is also a time drain. It has so much potential to reach your customers, yet you typically spend hours scrolling through other people’s posts rather than creating your own. And when it comes time to post your own, it...
by Sophia-Joelle Oswald | Jan 2, 2023 | Graphic Design, Small Business, Social Media, Writing
If you are looking for ways to save time, save money and increase focus within your small business, there are thousands of tools available at your fingertips. These tools assist with running your successful business by maximizing productivity. They also encourage you...
by Brennan Hallock | Dec 20, 2022 | Brand Identity, Graphic Design, Small Business, Social Media, Writing
Small business is still the primary driving force behind the US economy, as over 99 percent of the economy is made up of businesses that employ fewer than 100 people. For this reason, it is important to make small businesses as efficient and simple to manage as...
by Brennan Hallock | Dec 1, 2022 | Brand Identity, Graphic Design, Small Business, Social Media
Marketing is key. Right? But how much should your small business spend on marketing? You know that marketing creates business, brings customers and helps you establish your brand. It helps you keep up with your competition, prevents you from getting lost in obscurity,...
